Audioquest Demo: Legit or Slick Marketing?

April 18, 2012

Chen Fifely has posted an interesting analysis at Audioholics of a demo conducted by Audioquest purporting to show the superiority of Audioquest cables on even an inexpensive system. Regardless of where you fall on the spectrum regarding the efficacy of audiophile cables, it is worth a read. By the way, his conclusion:

“Although this article is specifically about a particular Audioquest demo, many esoteric cable manufacturers are guilty of the same faulty logic shown here. The point of this article is not to say that these manufacturers make poor quality cables, or that their demos are not successful in convincing some people their cables make a difference, but simply to show that many of these demonstrations are far from being grounded in sound experimentation techniques. We hope that this article offers cable manufacturers some ideas on how to conduct more legitimate demos. In the meantime, buyer beware, don’t get tricked by a flawed demo or pressure from a sales person or slick marketing presentation. In our opinion, the money you save on expensive cables is better served by improving the bass response in your system via adding another subwoofer or addressing potential room acoustics issues!”

You can read the full article here.